Cool Clubs vs True Spec: Choosing the Best Custom Fitting

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At Cool Clubs, the fitting process is heavily data-driven. They employ proprietary software and custom-built fitting tools to gather massive amounts of information about your swing. You’re likely to hit dozens of combinations of heads and shafts while high-speed cameras and radar systems analyze every aspect of your motion.

True Spec also uses world-class technology like Foresight GCQuad and their custom-built matrix of clubheads and shafts, but their process feels a bit more personal. Their fitters spend more time making sure you feel comfortable with each change, blending technology with conversation to ensure you not only hit the right numbers but also love the feel of the setup.

If you want raw data and deep swing analytics leading the fitting, Cool Clubs offers a surgical approach. If you want a combination of elite data and a more curated, intuitive fitting journey, True Spec blends both beautifully.

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Equipment Options: Unlimited Variety vs Extensive Curated Selection

Cool Clubs prides itself on offering almost unlimited possibilities. They are completely brand agnostic and allow you to mix and match heads and shafts from nearly every major and boutique manufacturer. They even build a lot of the equipment in-house, ensuring an insane level of precision.

True Spec also boasts a massive matrix of clubheads and shafts—over 50,000 combinations at some locations. The main difference is that True Spec has curated their options slightly more tightly. They filter down the choices based on what tends to perform best for most players while still offering incredible variety.

If you want access to every imaginable combination and truly leave no stone unturned, Cool Clubs offers ultimate variety. If you want a slightly more streamlined fitting experience without losing access to elite brands and shafts, True Spec gives you that balance.

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Building Your Clubs: Custom In-House vs Centralized Craftsmanship

One of the biggest differences between Cool Clubs and True Spec is how your final clubs are built.

At Cool Clubs, your clubs are assembled in-house by their master builders. Every single club is hand-built to your exact specifications, and the tolerance for error is almost zero. Because everything happens under their roof, they maintain complete control over the quality and outcome.

True Spec, on the other hand, operates a centralized build center. Your specifications are sent to a highly skilled team that builds the clubs to exact standards. Although not built on-site at most locations, the quality is extremely high, and because they only build custom orders, their processes are designed for precision.

If you like the idea of having your fitter and builder under the same roof ensuring hands-on quality control, Cool Clubs wins. If you trust a centralized, high-end production team with a reputation for quality, True Spec won’t disappoint you either.

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Cost: Premium Investment in Both Cases

Both Cool Clubs and True Spec operate at the premium end of the market. You are investing in expertise, technology, and precision that you simply can’t get with a basic fitting.

Expect to pay for the fitting session itself (which can run several hundred dollars depending on the type and length of fitting) and then pay for the clubs based on the components you choose. Neither company cuts corners, so there are no discount rack specials—you’re paying full price for tour-level gear.

If you’re making your decision based on price alone, you won’t find much difference. Both demand a serious investment, and both deliver serious value if you’re committed to improving your performance.

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Staff Expertise: Engineers vs Golf Whisperers

At Cool Clubs, the fitting staff often includes people with engineering, physics, and technical backgrounds. They are obsessed with the mechanics of your swing and how equipment interacts with it. Their approach feels almost like you’re being fitted by a team of golf scientists.

At True Spec, the fitters are also highly trained, but there’s a slightly different vibe. You’ll encounter fitters who blend technical mastery with a deep, almost artistic understanding of feel, balance, and player feedback.

If you want an experience that feels rooted in pure science and quantifiable numbers, Cool Clubs is your laboratory. If you want a fitting that listens to your body, your feel, and your intuition as much as the data, True Spec might match your style better.

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Turnaround Time: Similar Timelines with Small Variations

Both companies typically promise delivery of your custom-built clubs within three to six weeks. The actual timeline can vary based on component availability, time of year, and the complexity of your order.

Because Cool Clubs builds everything in-house, they sometimes have slightly more flexibility if small tweaks or rushes are needed. True Spec’s centralized build center means a slightly more standardized delivery pipeline, but it is very efficient.

If you need last-minute adjustments or love the idea of a local workshop tweaking your clubs, Cool Clubs offers that edge. If you’re fine with a steady, reliable delivery timeline, True Spec delivers consistent results.

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Customer Experience: Deep Personalization vs Smooth Luxury

At Cool Clubs, you’ll feel like the star of your own golf laboratory experiment. Every measurement, every fitting choice, and every build detail is centered around maximizing your performance. You leave with the feeling that no stone was left unturned.

At True Spec, you’ll feel like a VIP client at a luxury golf boutique. The process is detailed, meticulous, and designed to make you feel comfortable, confident, and excited about your equipment.

If you love feeling immersed in a high-tech journey focused on squeezing every last drop of performance from your swing, Cool Clubs creates that experience. If you prefer a high-end, curated fitting that feels personal and polished, True Spec might feel even better.

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The Verdict: What’s Right for You?

Choosing between Cool Clubs and True Spec isn’t about deciding which one is “better”—it’s about deciding which one fits you better.

Go with Cool Clubs if you:

• Want access to an almost endless inventory of heads and shafts.

• Prefer a deeply technical, engineering-style fitting experience.

• Like having your clubs hand-built on-site by the same team that fitted you.

• Appreciate a no-nonsense, performance-first atmosphere.

Go with True Spec if you:

• Enjoy a polished, boutique fitting experience.

• Want excellent fitting with a slightly more curated selection.

• Prefer a more personal, feel-driven approach alongside the numbers.

• Like a luxury environment where you feel like a premium client.

No matter which route you choose, you’re making an investment in your game that goes beyond the next new driver hype or iron set release. You’re committing to understanding your swing at a deep level and getting the equipment that matches it perfectly.

When you stand over the ball with clubs built specifically for your DNA, you’ll feel a level of confidence and control that you simply can’t achieve otherwise. The only thing left to do is pick the journey that matches your style—and then watch your game reach heights you might have only dreamed about before.