Good Good Golf Controversy: The Rise, Rift, and Reality

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.When you think about modern golf content, there’s a high chance that Good Good Golf comes to mind.

This group of passionate, talented, and entertaining young golfers changed how you experience golf online.

They didn’t just post videos—they built a brand, a brotherhood, and a loyal fanbase that grew to love their challenges, matches, and personalities.

But as you’ve likely noticed, things shifted.

Suddenly, key members started to leave, cryptic messages surfaced, and fans began questioning what was really going on. That’s where the controversy begins.

If you’ve found yourself trying to piece it all together, you’re not alone. Let’s walk through this story—how it began, how it changed, and what it means for you as a fan who just wants to enjoy good golf content.

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The Rise of Good Good Golf

To understand the controversy, you need to go back to where it all started.

You remember when golf content online felt scattered—maybe a few trick shots here, some professional clips there—but nothing truly cohesive or consistently entertaining.

Good Good filled that gap.

You watched a crew of close-knit friends, each with unique styles and personalities, come together and create something that didn’t exist before.

Garrett Clark brought in his GM Golf legacy. Micah Morris brought a more serious, driven tone.

Grant Horvat had that cool composure and great swing tempo. Stephen, Bubbie, Matt, Colin, and Luke all brought their own flare. They clicked.

And you could feel it.

The magic wasn’t just in the golf—it was in the banter, the trust, and the vibe. That’s what made you stick around.

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The Unexpected Departures

Then things started to shift. If you were paying close attention, you might have sensed the change before it was announced.

One day, you noticed Micah wasn’t in the videos as much.

Then Grant started appearing less frequently. Before long, both had officially stepped away from Good Good.

You probably asked yourself: why would two of the biggest faces in the group leave at the height of their popularity? Was something going on behind the scenes?

According to what was publicly said, both Micah and Grant wanted to pursue their own paths.

Micah focused on a more serious competitive golf journey, while Grant moved toward building his personal brand and playing professionally in Florida.

On paper, these seemed like natural moves. But to you and many others, it felt sudden. Too sudden.

The lack of detailed explanations led to speculation. Some fans believed there were creative differences or internal conflicts.

Others felt it might have been about money, management, or direction. The truth? Only the people directly involved know the full story.

But you were left with a feeling: something wasn’t quite right.

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The Community’s Reaction

You weren’t the only one feeling conflicted. Across YouTube comments, Reddit threads, and golf forums, fans shared similar reactions—confusion, disappointment, support, and frustration.

For some, it felt like the group had lost its identity.

You might have even taken sides—maybe you continued to support Good Good and its remaining members, or maybe you started watching Micah and Grant more, trying to follow their solo journeys.

There were also those who felt let down by the silence. If you were among them, you probably just wanted clarity. Not gossip, not drama—just honesty.

The truth is, when you invest your time and attention in a group like this, you naturally develop a connection.

When a shift happens and no one explains it properly, you’re left trying to read between the lines.

That uncertainty can feel frustrating.

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Behind the Scenes

Whether it’s a YouTube crew or a professional team, anytime you gather multiple people around a shared mission, dynamics get complicated.

You’ve probably seen this in your own life—friend groups, work projects, creative collaborations. People grow. Priorities shift.

Visions clash.

What made Good Good so engaging was the balance between structure and spontaneity. But as the brand grew, so did expectations.

You saw them evolve from a bunch of friends filming matches into a full-blown company with merch, sponsors, and global recognition.

That kind of growth puts pressure on everyone involved.

You can imagine how that could lead to tension. Maybe some members wanted to keep it casual. Others might’ve wanted to go full business.

Some probably wanted more creative control or a different role. Whatever the exact details, it’s clear the original dynamic couldn’t stay the same forever.

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The Brand After the Break

After Micah and Grant left, Good Good faced a challenge: how do you keep the momentum going when two of your stars are gone?

If you kept watching, you saw the group push forward.

They brought in guest appearances, hosted new types of content, leaned into their brand, and showed they weren’t going anywhere.

You may have felt that the content changed.

Some episodes had a different tone. The chemistry felt different. That’s natural—losing members means rebuilding a new rhythm.

But to their credit, the group didn’t hide. They kept creating, kept showing up, and slowly started to regain their footing.

From your perspective, it became a choice: do you stay loyal to the original lineup, or do you give the new version a chance?

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Micah and Grant

Meanwhile, the two departures didn’t fade into the background.

If anything, Micah and Grant flourished in their own ways.

You might have followed their solo channels and seen how they leaned into personal branding.

They took what worked in Good Good—relatability, fun, high-quality content—and applied it to their individual journeys.

You may even find yourself watching all three sides now: Good Good, Micah, and Grant. Each offers something slightly different. Micah brings a competitive edge.

Grant offers a smoother, laid-back approach. Good Good is still the place for squad-based fun.

For you, it’s no longer about choosing sides—it’s about choosing variety.

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Lessons You Can Take from the Controversy

Believe it or not, this controversy isn’t just a story about YouTubers. It’s a real-world case study in growth, relationships, and change.

Here are a few things to think about:

1. People evolve – What worked for someone two years ago might not fit their life now. That’s okay. You’ve probably experienced that too. Understanding and supporting that growth matters.
2. Transparency builds trust – As a viewer, you value openness. When creators speak honestly, it deepens your connection. When they don’t, it invites speculation.
3. Creative teams face real pressure – Behind every successful brand are difficult conversations, negotiations, and compromises. When you see tension, remember that success often comes with stress.
4. You have more content options than ever – Thanks to the internet, you’re not limited to one group or one format. You get to choose what you want to watch, when, and why.