No, PXG isn’t going out of business. Not now and doesn’t look to be anytime soon.
PXG is a pretty strong company now and there are a lot of reasons why it may look like the brand isn’t doing well.
I’ll cover some of these in this article so you can rest your mind that PXG is still going strong.
Why PXG Isn’t Going Out of Business
The way PXG operates is similar to Ping when the brand first started. After explaining this, you’ll see why it may look like PXG is failing (at some point).
Here is how the brand operates:
PXG will release new equipment and charge a high price for it. Probably x5 what other similar one’s costs.
One year down the lane, the brand will offer the same equipment at a big discount. Then focus on another new release, with the same process all over again.
So, a PXG club (take the 0211 or 0311 for example) that costs $1200 may be available for $600 one year later.
Therefore, if you’re seeing the club for $600 on ads while browsing social media, it may be at the one-year mark or several months after the first release of the club.
This way, a lot of old PXG clubs are available at this discount, making a lot of people believe that PXG is shutting down and selling its inventory at a discount.
It’s Almost a Trick, A Marketing Stunt
If you look at most of the newly released PXG clubs, you’ll see this at play quickly.
None of them are available at a discount but at expensive price points. The lower-priced items you see are the brand trying to get rid of old inventory.
It’s also a clever way of getting customers (especially new, inexperienced golfers) to buy their first PXG club. I think it’s working for them, and nothing illegal.
However, it’s important that customers know this as some people often feel they’ve been ripped off after discovering their new shiny club isn’t working much after a couple of months of buying it.
Buying a New PXG Isn’t Like Buying a New TaylorMade
Or Callaway or Titleist or Cleveland. Because, if you do, it will become almost worthless down the line. Think about it this way.
You buy a new PXG club for $1000 now (most are expensive like that). 6 months later and it can only be sold for $400 since the brand is also now offering its own version for $500 or so.
Unless you want to keep your club for a very very long time, then consider going with the more established brands I mentioned up there.
Of course, you may want to go for the old, used ones. There is no problem with doing that since you’ll be able to get them at a discount.
That means you’ll be getting them at a steal.
PXG Like Godaddy?
When Godaddy first started, it started with strong, provocative, and sometimes almost-misleading ads. Such as using scantily dressed females to attract males to a particular product.
PXG is better though.
They are just similar in provocative ads they are throwing out to attract market share. I think Ping did something similar when it was starting out.
Final Thoughts on PXG Marketing
Going back to the initial question and getting a straight answer to it: Is PXG going out of business?
No, PXG isn’t going out of business. Not now and doesn’t look to be anytime soon. PXG is a pretty strong company now and there are a lot of reasons why it may look like the brand isn’t doing well. I’ll cover some of these in this article so you can rest your mind that PXG is still going strong.